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Christian Dior.

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The history of Dior is inextricably linked to Provence and the Grasse region. The Château de la Colle Noire, where Christian Dior, a flower enthusiast, preferred to spend his vacation, was built there.
To nurture its May rose and jasmine, Dior has chosen the exquisite environment of Grasse and its distinctive terrain.
Christian Dior declared his desire to be a perfumer as well as a couturier starting in 1947, when he launched Miss Dior, his first perfume, along with his first fashion line. He drew the contours of a true style for Dior’s scents, infusing them with all the modernity that he highlighted in his creations.

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