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Guccio Gucci created the House of Gucci in 1921. Gucci returned to Florence with the objective of merging the refined elegance of the wealthy visitors he watched with the great craftsmanship of traditional Florentine artisans, inspired by the elegant luggage he had seen travelers carrying while working at the Savoy Hotel in London.
Gucci No. 1 for women, the company’s debut fragrance, was released in 1974. Since then, Gucci has released a number of scents for men and women, several of which have become legendary among perfume collectors, such as Gucci 3 and L’Arte di Gucci.