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LIU JO

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Liu Jo is an Italian brand that was founded in 1995 by the brothers Marco and Vannis Marchi. The Liu Jo name comes from the nicknames used by Marco Marchi (Jo) and one of his early girlfriends (Liu).

The brand’s creative philosophy is devoted to enhancing the natural femininity and beauty of every woman, conveyed through a highly glamorous style that is open to personal interpretations. This identity is expressed in the concept that has been at the centre of the Liu Jo ad campaigns since 2018: #Glamourizing. This is a real statement, created to convey the evolution of the brand and usher in a new chapter.

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