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Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Our first product, the iconic Bering Bag, encapsulated this in a little more than 60cm of length, becoming an instant staple. The company originally produced travel bags and is known for its iconic Skidoo jacket. Its products are sold at the higher end of the market.
Napapijri is a Finnish word that translates to Arctic Circle. Its logo is rendered in half-positive and negative block letters to represent the South and North Pole, and the Norwegian flag is used to symbolize the country’s dramatic landscapes and extreme conditions.