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North Sails was founded in 1957 by Lowell North, an American sailor and Olympic Gold Medalist. North was an engineer as well, one who methodically focused on building sails that were faster than any competitor’s. Year after year, Lowell North and his team pioneered new innovative technologies that conquered wind and water. Explored the Ocean. And won races.
Today Lowell North’s inspiration lives on in North Sails apparel as well, as it is designed and developed so that our customers can focus on what’s important for them – taking on the sea or just navigating modern life.
The North Sails motto is ‘Go Beyond’. To go where others can’t follow. We always have exploration and innovation in mind, they are our pillars, the fundament of our brand and our company. Being a business so closely related to the Ocean, we find that we have a responsibility to care for it and help to conserve our planet, and we value this as the third pillar guiding us, which has been made an elemental part of our strategic direction set as of summer 2017 by our team. We have to go beyond the normal way of running a business.
We harness nature’s power for exploration; we innovate taking advantages from the latest ideas, and we strive to conserve the Ocean for future generations.