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Prada has been associated with cutting-edge style since 1913. Its intellectual realm weaves together concept, structure, and image using codes that transcend trends. Its fashion extends beyond objects, transforming conceptuality into a cosmos that has become a benchmark for those who dare to defy traditions in the name of innovation.
Prada’s favored method of expressing an intellectual devotion to high taste is conceptuality. Every collection reinterprets shared aesthetic rules from a unique perspective, while new products leverage technology and know-how to push material processes.