Miss Elizabeth Arden established the American beauty industry a century ago. Her fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets.

Elizabeth Arden was the first to introduce eye makeup to the women of America and pioneered the creation of the “makeover.” With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder’s name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.