Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer we have consistently reinvented the definition of denim to keep up with the trends. We are an iconic brand that is synonymously associated with denim and limitless creativity. Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity. Pepe Jeans translates its personality of positive attitude to its new fragrances. Inspired by the character of the fashion brand, the Pepe Jeans fragrances for her and for him invite you to celebrate life itself in vibrant, inspiring, fun and characterful!