Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent signature style offered a startling contrast to the utilitarian looks of the day, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, nipped-in waists and longer, often fuller skirts—and quickly transforming the Parisian house into a favorite of both European and Hollywood royalty.
Balmain fragrances have been offered since the 1940s, with the introduction of Elysées 64-83 (his phone number) in 1945. 1947’s legendary scent Vent Vert, still in production today, was one of the best-sellers of the 1940s and 1950s. Balmain’s Jolie Madame was iconic in its representation of the new post-war 1950s woman.
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