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Yves Saint-Laurent or YSL, was a French fashion designer who, in 1962, founded his eponymous fashion label. He is regarded as being among the foremost fashion designers of the twentieth century. Yves Saint Laurent created his first men’s fragrance, Pour Homme, with a nude visual portrayal of the Yves Saint Laurent House’s values of comfort and sophistication combined with modernity and audacity. In the same year, he launched Rive Gauche, a fragrance for the independent, free-spirited lady who frequented his new store. It was the first scent to be launched packaged in a tin can, at a time when fragrances were presented in typically feminine bottles, best stored on the dressing table at home.
Few individuals haven’t tried and loved a Yves Saint Laurent fragrance, and even fewer haven’t got one in their collection — classics and modern must-haves alike.