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Agent Provocateur

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Founded in 1994 in Soho, where our first store on Broadwick Street marked a pivotal shift in British counterculture by subverting the male gaze to empower women. Agent Provocateur pushes boundaries by selling daring, colourful and irreverent luxury underwear that is ahead of its time.

Agent Provocateur boasts a global presence through luxurious, sensual lingerie designed in-house with exclusive fabrics, intricate embellishments and signature motifs. Our provocative outlook can be seen through digital storytelling and within our London, New York, LA and Paris boutiques. Eclectic, decadent and romantic, we strive to continue to break new ground with every collection.